While so called the triple play has just started its service to end users, the telecom industry is introducing another new concept: Quadruple Play. It is one step further based on the triple play.  Quadruple Play combines the services of fixed telephony, mobile telephony, internet services, and television/video services (IPTV). It is served using a converged broadband network with or without wire.   

Currently, Quadruple Play is only a marketing drive, which still has some distance from deployment. It still takes time for the key technologies such as IPTV to be fully developed. Integration of all the services included in the Quadruple Play posts additional challenges to the service providers and technology vendors.